PRIVACY POLICY 

The Falls of Ormond is serious about protecting your privacy. We understand your concerns with regard to how information about and from you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice (this Privacy Policy) describes what information we collect about and from you, how we collect it, how we use it, with whom we may share it, and what choices you have regarding it. This Privacy Policy relates specifically to the The Falls at Ormond website located at (www.fallsatormond.com). In this Privacy Policy, refers to an individual accessing the Website, regardless of the particular features, materials, information, applications, or services made available on the website that the individual chooses to browse, use or take advantage of. By accessing and using the Website, you agree that you have read and understand this Privacy Policy and that you accept and consent to the privacy practices (and any uses and disclosures of information about you) that are described in this Privacy Policy.

What Information Do We Collect?
In connection with your use of the website, you may elect to provide us with certain identifying information about you (the Personal Information), including but not limited to your name, age, street address, telephone number, email address, fax number, company name, title, and other personally identifiable information and preferences. We use the Personal Information in the manner described in this Privacy Policy below. The Personal Information becomes the property of The Falls at Ormond once it is delivered to us, and we will maintain copies in our records. The Website is intended for visitors over eighteen years of age. Like many other websites, this website may also collect certain non-personally identifiable information about you and about the equipment and communications method that you use to access the Internet and the website (Aggregate Data). For security reasons and to confirm the integrity of our data, www.fallsatormond.com may combine components of this Aggregate Data with other sources of information, which may include Personal Information about you. Unless otherwise described in this Privacy Policy, such Personal Information will be used solely for our internal business purposes. In addition, the information we collect may reveal such things as the type of Internet browser that you are using , the type of operating system you are using , the domain name of your Internet service provider, the Internet protocol (IP) address assigned to your computer, the specific website you visited immediately prior to visiting this website, specific pages that you accessed on the website, the length of time you spent at specific pages of the website, and the aggregate number of times that you visited the website.

The purposes for which this information is collected and used include facilitating website operation and system administration, generating aggregate, non-identifiable statistical information, monitoring and analyzing website traffic and usage patterns, and improving the content and content delivery with regard to the Website and the online media, content, materials, applications, and services that we describe or make available on the Website. Also, like many other websites, the website uses cookies to collect Aggregate Data. Cookies are pieces of data sent from a web server to a visitors computer. The Falls at Ormond uses cookies to identify visitors to our site so that we may provide each visitor with a personalized experience, as well as collect Aggregate Data. In addition, the Website may contain advertisements from third parties, and these advertisements may also use cookies. In general, if you choose, you may set your Internet browsers preferences and options so as to disable the use of cookies.

With Whom Do We Share Information That We Collect?
We will not rent, sell or exchange your Personal Information with any third parties for their own marketing purposes. We may share your Personal Information as follows: In the course of conducting our business we may transfer Personal Information between our offices and communities, or transmit such Personal Information to our affiliates and contractors. Any such transfer of Personal Information will be made in accordance with applicable law, and our affiliates and contractors have agreed to be bound by this Privacy Policy. We may also produce reports on website traffic or usage patterns and share these reports with third parties, but the information contained in these reports is anonymous and does not allow identification of any specific individual. We may disclose information about you if we become subject to a subpoena or court order, or if we are otherwise legally required to disclose information. We may also disclose information about you to establish or exercise our legal rights, to enforce the Terms of Use, to assert and defend against legal claims, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person.

Acknowledgement
BY ACCESSING OR USING THE WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND CONSENT TO THE PRIVACY PRACTICES, AND TO THE USES AND DISCLOSURES OF INFORMATION THAT WE COLLECT ABOUT YOU THAT ARE DESCRIBED IN THIS PRIVACY POLICY, AND THAT YOU AGREE TO BE BOUND BY THE TERMS OF USE REFERENCED ABOVE. The Falls at Ormond may use the Personal Information (a) to respond to your inquiries or questions about our communities, (b) for internal marketing purposes, (c) to provide you with information, materials and advertisements about the The Falls at Ormond communities from time to time, (d) to offer you products or services from time to time that The Falls at Ormond believes may be of interest you, (e) to consider you for employment with The Falls at Ormond, (f) to analyze and improve the security or integrity of the Website, (g) to protect or safeguard persons or property, (h) to establish or exercise our legal rights, and (i) for other legitimate and lawful business purposes.